Goodera powers PayPal’s first Global Impact Day
A global program to engage 5,000+ employees
At its core, PayPal Impact Day is about connecting with communities, fostering support for small businesses, and collaborating with nonprofits to strengthen the local ecosystem.
It's a day when colleagues across teams and roles overcome geographical boundaries and join hands as a collective force of good.
Coordinating with hyperlocal SMBs and nonprofits across 8 countries
The challenge was to source these items from 80+ hyperlocal SMBs across 8 countries, deliver them to event sites for packaging, and coordinate with over 40 nonprofits to ensure the final resources reached beneficiaries around the globe.
Together, we did that and more!
Goodera’s solution suite for PayPal Impact Day
Global impact map for PayPal Impact Day 2024
650 School supply kits
800 - Toy kits
50 - Hygiene Kits
400 - Wearables/Hygiene Kits
100 - Career Planning Books
2300 - Pantry kits
2000 - Hygiene Kits
150 - Electronics
Goodera’s activators for PayPal Impact Day
1. Pre-event
- Procuring and delivering supplies from SMBs
We procured all the resources from hyperlocal SMBs across 8 countries, planning accurate supply volume for each event site.
- Mapping and training host network
We trained hosts from our 2,000+ network for location-specific tasks. They also checked supply conditions and on-site setups to ensure maximum volunteer impact.
- Creating marketing collateral
Goodera created marketing collateral like fliers to build awareness around PayPal Impact Day, thus driving maximum employee participation.
2. During the event
- Capturing volunteer attendance
We enabled QR codes to track volunteer attendance, making it easier to measure the event's impact.
- Improving volunteer efficiency
We circulated printed and electronic instructions to ensure each volunteer was self-reliant. Additionally, the event captains were pre-trained to help out volunteers in their respective groups.
- Conveying impact
We created information pieces for volunteers to learn about -
- People served through the event
- NPO partners
- Total supplies packed, and more
3. Post-event
- Managing end-to-end logistics
We took complete ownership over end-to-end logistics, ensuring volunteered supplies reached recipients in perfect condition. While most deliveries were seamless, some recipients were spread across niched geographies.
For example, we delivered the volunteered supplies to 29 hyperlocal destinations within Singapore and 8 others within Dundalk (Ireland).
- Capturing impact across volunteer sites
We tracked impact metrics like volunteering hours, total supplies packed, the number of people served, etc. to measure the event's success.