COVID-19 has spread rapidly and has forced countries to take drastic measures to limit its spread. It has completely changed the way we live and interact with each other. As leaders in the space of CSR/Sustainability, Goodera has taken up several initiatives to ensure to fight the pandemic effectively. Many brands across the globe including Amazon, Reckitt Benckiser, Novartis, Capgemini, and State Street A are now relying on Goodera’s expertise as they join forces with us to fight the spread of COVID-19. Due to this, business needs to think on how sustainability can drive innovation by introducing new design constraints that shape how key resources—energy, carbon, water, materials, and waste—are used in products and processes.

While the businesses are adapting themselves with the current situation of COVID-19, there will be a lot that might change post this pandemic. There is a need for businesses to innovate not just in terms of their products but processes across the organization. While the companies are preparing themselves for the behavioral change, there is a need for long term sustainability for all those innovations.

Companies with extensive supply chains have seen disruptions to the magnitude which dwarfs the ones caused by the US-China trade war. The innovation around recycling and reuse has taken a temporary (hopefully) back seat. The issues which were thought of as not material for certain industries have suddenly and conspicuously become material to all industries. But how are companies and corporate sustainability teams across the spectrum responding to the pandemic? Have all the initiatives taken a backseat? Or is now the time to double down on Sustainability leadership and deeply think about building resilient organizations that are crises-proof?