Social Media
Strategies for
Non-Profits
for continuous engagement
and awareness
The Basics
Update information on profile
pages of all platforms:
about sections, links, and
call to action buttons.
Define your goals (for each post):
Sharing News, Brand Recognition, Education about your cause and mission, Fundraising, Volunteer Recruitment, Donor Recognition, Awards, etc
Make an excel sheet:
to plan daily content, hashtags
research, and measure statistics
The Regular
Create all content in advance and proofread both copy and creative.
Use third-party scheduling
apps or schedulers on respective platforms to regularize publishing.
For interactions, spend 15 minutes in the morning and 15 minutes in the evening to engage with people who have commented or replied via Direct Messaging.
Content Ideas
Success Story
Quote from a volunteer
Volunteer Spotlight
Client Update
Throwback to
the last event
the last event
Impact your nonprofit
has made over the past year
Thank You Video
from Director/Founder
from Director/Founder
Tips or How-to be an
ally to your cause
Top 3 things your
organization needs
organization needs
Information about
your organization
Types of donations and
how they help your cause
how they help your cause
List of sponsors/partners
