Measuring Impact in Action: Driving positive change - A corporate case study on RB (Reckitt Benckiser)

About Reckitt Benckiser

RB (Reckitt Benckiser) is a global consumer goods company headquartered in Slough, England. It is a producer of health, hygiene and home products. The company has its operations in over 60 countries, employing more than 40,000 people and selling its goods in nearly 200 countries. RB (Reckitt Benckiser) has been consistently ranked within Top 20 of London Stock Exchange, with its revenue witnessing a growth of three times and market capitalization a staggering four-times increase since 2000.

Social Impact Investment

RB (Reckitt Benckiser) initiated Social Impact Investment to positively impact the health and lives of the vulnerable with a focus on children and youth, by supporting a range of initiatives across the globe. Its initiatives can be broadly categorized under RB’s Social Investment Partnerships as health & hygiene, educational campaigns, charitable donations and employee volunteering, covering three focus areas – Sexual Health & Rights, Malnutrition
& Stunting and Health & Hygiene.

Scale of the Problems

Sexual Health

36.7Mn

People suffer from HIV worldwide

1Mn/yr

People die from HIV-related causes

Undernutrition (in children < 5)

45%

Deaths linked to undernutrition

15.5Mn

Children worldwide have stunted physical growth

Mosquito Borne Diseases

390Mn

Dengue infections per year

3.9Mn

People are at risk of contracting Dengue

Water and Sanitation

844Mn

People do not have clean water

2.3Bn

People do not have access to a decent toilet

Diarrhoea (in children < 5)

525K

Deaths due to Diarrhoea

Challenges

Given the scale of RB’s interventions in over 60 countries, it was becoming a challenge for the global healthcare leader to:
• Measure the progress and impact of its various programs
• Get visibility of charitable donations and volunteering
• Effectively collect and report data
• Enable seamless coordination between different stakeholders

The Solution: Goodera

Last Mile Real Time Data

To replace the traditional pen and paper recording of data ensuring data integrity, accuracy & quality

Beneficiary Level Tracking

To enable data capture of all the beneficiaries of RB’s Programs and interventions

Automated Impact Reports

To ensure that time is spent on project implementation rather than generating reports

AberrationIdentification

To ensure intimation to the team in a timely manner for course correction

Multiple Stakeholders' Dashboards

To engage different stakeholders involved at various levels, from country heads to volunteering teams

Seamless Volunteering Management

To report progress of employee volunteering across 60 countries

Current Scale (As of 2007)

Reached Over

203Mn

Individuals through health & hygiene educational programs apart from 8.9 million direct beneficiaries from Social Investment Partnerships and Charitable donations for the year 2017

Contributed Over

200000hrs

Volunteering through RB's Give Time Programs

Spent Over

10.5Mn

Under Social Impact investment in 2017 apart from an additional 2.9 Million leveraged from employee fund raising