New Year 2021: 7 Must-have Resolutions for Non-Profits
2021 is upon us. Offering a host of new challenges and even greater opportunities, the possibilities of doing good this year are endless. But have you set meaningful resolutions for what your non-profit wants to achieve in 2021?
To help you set your goals this year as you power the journey of goodness, we have come up with 7 New Year resolutions that you can use to achieve and measure success.
Point to note – set your own weekly or monthly targets for these resolutions, so that you can measure your gains consistently. Also, make sure that your targets are ambitious but realistic.
Without further delay, let’s take a look at these resolutions and how to achieve them.
Boost Engagement on social media.
Look no further than social media to enhance your visibility and boost engagement. Respond to every message, post, and comment that mentions your non-profit, to foster conversation and improve participation within your community. It is one of the best ways to show people that you are listening to them.
Here are some engagement-boosting targets you can set:
- Response time < 4 hours
- Response rate > 90 %
Personalize your marketing messages.
Personalization is not limited to entering a name in your email salutation. Your target audience is more likely to respond to you when you make your messages relatable by addressing their interests/pain points. Your content should communicate:
- Why your audience should contribute their time and skills to your cause,
- The value that they can add to your non-profit, etc.
For example, in your email marketing campaign for corporate employees, you can show how individuals can make a difference with their specific skill set, or how your vision resonates with the values of their organization.
Don’t forget – make the content as easy to consume as possible! Use pictures, infographics, etc. to amplify your message.
Use mobile-friendly content.
Globally, over 50 percent of website traffic can be attributed to mobile devices. On that note, it is crucial that your content is optimized for mobile devices – your blogs, forums, social media pages, emails, and so on.
Through your content, your audience should right away know what it is that you are offering. To ensure this:
- Publish content that is simple and easy to read, and
- Add call to action buttons that are clickable and easily visible.
Incorporate volunteer appreciation activities.
Make it a resolution to offer appreciation and gratitude to your volunteers. It motivates them to contribute more and makes volunteering a recurring practice.
There are several ways to do this. One way can be to acknowledge a volunteer’s work through titles such as “Volunteer of the Month”. Another way is to write shareable content (blogs, etc.) detailing the impactful work done by your volunteers.
These go a long way in inspiring others to do the same.
Use ephemeral content.
Ephemeral or disappearing content is content that is designed to last only 24 hours. It aids you to reach and engage with your audience in an easy and affordable way.
You can use this type of content as stories/status updates on all major social media platforms such as Instagram, Facebook, Twitter, and LinkedIn. Examples of ephemeral content that have seen the most participation are quizzes, polls, questions, and so on.
Create authentic and high-quality content through visual storytelling.
With videos expected to form about 82 percent of web traffic in 2021, it is safe to say that the demand for video content is increasing. Major platforms for this form of content are TikTok, Instagram, and YouTube.
Use videos to build meaningful connections with your audience by giving them an insight into your mission and journey. Some things to keep in mind:
- The first-person narrative is more powerful than narrating someone else’s story.
- Create videos that highlight the impact that volunteering with your non-profit can create.
Some quick ideas to get you started on your next video:
- Behind the scenes videos,
- Impact stories,
- Monthly or quarterly live streams, and
- Videos on topical issues.
Optimize the volunteering experience.
Make it your top priority this year to start thinking about how well you can optimize the volunteering experience you provide. The best way to do this is to put yourself in the shoes of a corporate employee. See what it is like to go through the entire volunteering process and note significant roadblocks.
It may also be helpful to ask a new employee as he/she may bring a more objective perspective to the table. A fresh set of eyes can help determine what’s resonating with the volunteers and what’s not.
You can start by asking yourself the following questions:
- Is it difficult to find the volunteer sign-up form on your website?
- How elaborate is the form? Are there any redundant fields?
- How long does it take to get a confirmation message or a thank you message once the form is submitted?
But most importantly, ask your volunteers what they like and dislike about their volunteering experience.
Bringing it all together
Keeping your volunteers and your workforce inspired requires continuous work. Because you touch so many lives, following these resolutions for 2021 is sure to get you and your team impactful results.
If you need a little guidance, you can reach out to us here. We will ensure that your volunteering experience is as impactful as possible.
Best wishes from all of us at Goodera for a happy and healthy 2021!