Turn one time donor into lifetime donor
As far as donations are concerned, most relationships between a good Samaritan and an NGO can be summed up in a simple flow.
Step 1: Make a donation
Step 2: Receive acknowledgement
Step 3: End of relationship until the next
fundraiser/ No contact/communication till the next fundraiser opportunity
This sort of interaction with donors is the reason most donors try their hand at philanthropy and then move on to other, more engaging things to do. People like these have the will to do good but go untapped by NGOs which possess a laid-back attitude toward donor engagement.
But there are some non-profits who handle this differently. Some non-profits care about their donors even after the donation has been made. This leads to the donor giving to the NGO again and again. Thus, some NGOs successfully turn one time donors into lifetime supporters of their cause. How do NGOs do this? Read on to find out.